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Best Practices

It’s Time to Clean Your Business Pipes

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If you use hard water, mineral build up over time will narrow and weaken your water flow. Because it happens gradually, it’s one of those things you don’t notice until you’re standing in the shower under a trickle. It’s a fairly simple process to clean out the build up and restore the flow, but for some reason, people usually wait until it reaches a critical point before doing anything.

What processes in your business show similar signs of build up? Have you ignored the issues, assuming that it wasn’t an emergency—yet?

I pose these questions as an equal offender. There are business channels and marketing efforts I’ve left to their own devices the last few months, and I’m seeing the signs of a weaker flow. So the advice I’m giving myself and you is this:

Instead of focusing on new opportunities, look at the channels you already have in place and give them a good cleaning.

It’s not sexy advice, and I’m not advocating that you pass up making a time-specific decision. However, we’re obsessed with the idea of new to the point that we’re leaving viable strategies and tools by the wayside. Fight the temptation of new and shiny and spend the time polishing up what you already have. The results will probably surprise you—in a good way.

 

 

Enterpreneurs Need Responsibility More Than Authority

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I don’t know when it happened, but we’ve started confusing authority with responsibility. Specifically, we assume that unless we have authority granted to us by someone higher up the ladder, we can’t take responsibility for what’s happening around us.

This reality was driven home as I watched the always-inspiring Seth Godin tell an audience why they should want more responsibility, not authority.

2013/05 Seth Godin | Backwards from CreativeMornings on Vimeo.

Now Seth’s points were focused more on someone working in an office with a boss. However, I think his advice to pursue responsibility is something that more than one entrepreneur has overlooked in favor of authority.

What do I mean by that?

A few years ago, I had a conversation with a young entrepreneur. Despite his age, he’d been in business for almost ten years. By any measure he was successful, but something really bothered him: His employees had more time off than he did.

After he finished telling me how unfair it was that he worked more than his employees, I told him I had an easy way to fix his problems. Just get a job working for someone else, then you can have more vacation time.

This entrepreneur had confused authority and responsibility. He assumed that as the owner of the business his authority as the owner should come with some perks, and it did. However, he overlooked the reality that as the business owner he had the ultimate responsibility for running the business.

This confusion trips up even the smartest entrepreneurs. After all, they’re in charge. They run the show. But it usually takes an angry customer or missing an important project deadline to drive home that while authority may feel good, taking responsibility is what puts money in the bank.

Have you ever confused authority and responsibility? How did you figure out the difference?

 

5 Steps to Prepare Your Business for Disaster

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The devastation in Moore, Oklahoma, is yet another reminder that in addition to planning for our own safety during a crisis, we need to take steps to prepare our businesses for disaster, too. It’s incredibly easy to say, “That will never happen to me,” until it does. And in the middle of chaos, the last thing you want to be doing is figuring out how to take care of yourself AND your business.

With that in mind, here are some suggestions for your disaster recovery plan and the things you can do before a crisis hits to ease the stress afterwards.

1. Backup, backup, backup

It took me a few years to make this one a priority, but I definitely sleep better at night. Each day, I back up my hard drives to a remote location. I use Spideroak, but know that others have made use of Dropbox, Carbonite, and other online storage options. Besides being a preventative measure against mechanical failure, it also reassures me that if a disaster hits the actual building, I have another way of reaching and restoring my data. At some point, look into options for securing a physical backup offsite.

2. Figure out what you’re going to say before you need it

Before disaster strikes, write a brief message that can be quickly modified to describe your specific circumstances. This message can then appear on your website and/or in an email responder. Include alternative ways to contact you (if that’s possible) and try to give people a sense of when you’ll be more available. If you’re completely cut off from communications, look to your fall-back network (#3) to help get your message out.

3. Create a fall-back network

If you’re a solopreneur one of the best things you can do is recruit people you trust to stand-in for you and your business during a disaster. This does two things: 1) It lets you focus on your immediate problems; and 2) It shows your customers you’re prepared and responsible. When you’re building your network, look for people who can provide support (e.g., checking email) and action (e.g., follow through on a project deadline).

4. Know your area, know your people

If you run a physical business that requires a storefront to operate, you’ll want to make a list, both physical of digital, of area resources and people. For instance, keep on file the names of a Realtor, the contact number for your utilities (e.g., gas, electric, water), and a local contractor/plumber/electrician. In the event a disaster physically damages your property, you’ll already know who you’re going to call if you need help repairing your property and perhaps making arrangements for a temporary location until your store is repaired.

5. Save as much as possible

It’s a good idea for everyone to save as much money as possible. But for entrepreneurs it’s doubly so. You are the primary source of income, and unless your business can keep going indefinitely without doing your day-to-day-work, you need a financial cushion. I’ve often heard six months income saved is a good goal to work towards, but frankly, anything is better than nothing. And if you find yourself dealing with a disaster, the last thing you want to face is whether you’ve got enough money to get you and your business through it. Yes, insurance is a plus, but between the time you file a claim and receive the payment, you’ll be glad you’ve got other resources.

Just a few steps now will save you many headaches later on when you’ll want to be focused on other things. Make the time and don’t try to convince yourself that a disaster won’t ever hit you or your business.

To help those in Oklahoma, Christoper Penn has put together a great list of services that can use our help at this time, including:

  • Oklahoma Regional Food Bank
  • Red Cross (call 1-800-REDCROSS or text REDCROSS to 90999 to make a $10 donation)
  • Salvation Army (call 1-800-SAL-ARMY (1-800-725-2769) or text the word “STORM” to 80888 to make a $10 donation, reply yes to confirm donation)

3 Rules to Help You Wrap Up Your Content Projects

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The first time I went through a bank drive thru after I got my driver’s license, I drove off with little cylinder you use to send stuff through the air chute. I didn’t notice it until I got to my next stop. Mortified, I drove back to the same drive thru lane to return it. The teller assured me that it happened more than often than you might think. Luckily I’ve never done it again.

In the rush of doing something new for the very first time, I got caught up in the moment. The same things happens when we decide to tackle a new project. Whether it’s something small, like a white paper, or something big, like a business-wide content strategy, we tend to rush our fences.

Fascinated By the New and Shiny

In our pursuit of the new and shiny, it’s very easy to not finish projects. In the bank drive thru I was so focused on things like making sure my mirrors didn’t hit the poles and endorsing the check that I didn’t complete the task. Instead I raced off to the next thing on my list only to discover I needed to go back.

Every time we have to go back to a project because we rushed off to something new is wasted time. We lose the time going back. We lose the time we could be working on our next project. And perhaps most importantly, we lose that sense of satisfaction that something that was checked off the list now isn’t.

Questioning Our Skills

Why does satisfaction matter? Because it’s connected to the way we view our ability. If we’re constantly redoing things, it starts to have a impact. We go from believing in our skills, to questioning our competency. This slide gets in the way of getting things done efficiently, particularly when it comes to creating content. When you’re dealing with a medium that’s built a word at a time, the last thing you want to happen is the belief you need to question every keystroke.

Embrace the Challenge

We will still make mistakes, and we can’t obsess over every detail forever. But these three rules will help you avoid driving off with plastic cylinders AND having to return to projects you thought finished:

  • Make a checklist. While written checklists are preferable, at minimum, establish a set of routines for each time of project that you follow every time. The initial process of creating the checklist may be tedious and time consuming, but it will prevent many headaches in the future.
  • Finish what you start. It’s tempting to hand off projects or tell yourself that you’ll get back to something. You’ll probably regret both. Unless you’re required to give the project to someone else, see things through to the end. The same applies for getting back to something later. Try to keep your work flow as consistent as possible.
  • Look around one last time. Before hitting publish, send, or doing anything permanent, take the time to look through things one last time. You’ll be surprised at the things you catch on that last pass.

It will always seem like the project list only seems to grow. However, we can avoid re-adding things to the list if we don’t get distracted and really finish things instead of pushing them aside.